Project Name
Brand Launch, Event Collateral & Social Media
Brand Launch, Event Collateral & Social Media
Client / Context
Thee BirthRight USA— Holistic Wellness & Community Organization
Thee BirthRight USA— Holistic Wellness & Community Organization
Project Summary / Challenge
Thee Birthright USA is a nonprofit organization dedicated to holistic health and community wellness. As an emerging business with no physical location yet, they needed a strong brand identity and presence to introduce their mission and engage the community. To support their fundraiser event with local sponsors, I created a complete brand identity from scratch, designed event collateral, and developed social media content that both introduced the nonprofit and built interest within the community. In addition, I produced videos and managed their social media to establish their voice and strengthen their connection with the audience.
Solution / Approach
I developed the full brand identity for Thee Birthright USA, including logo, typography, and visual direction. From there, I created event collateral for their fundraising initiative—banners, sponsorship flyers, and digital event materials—along with social media graphics and videos to launch the organization online and attract community engagement. I also managed the social media presence during this initial period to ensure the visuals were implemented consistently and effectively. All designs were kept clean and cohesive, reflecting the organization’s mission while building excitement and visibility for the nonprofit’s first initiatives.
Fundraiser Banner Design
Handout Card Design (Front)
Handout Card Design (Back)
Fundraiser Flyer
Sponsorship Flyer
Social Media Graphic
