Project Name
Shelly C. James Brand Identity & Event Collateral
Shelly C. James Brand Identity & Event Collateral
Client / Context
Shelly C. James— Rollerskating Event Producer
Shelly C. James— Rollerskating Event Producer
Project Summary / Challenge
Shelly needed a cohesive brand identity and promotional materials that could represent her vision while staying adaptable for each themed event. The challenge was to keep designs clean, simplified, and minimal to reflect her personal aesthetic, while still effectively conveying energy and excitement for the events.
Solution / Approach
I developed a full brand identity system for Shelly’s skate jams, including logos, typography, and visual direction. I applied this across all event collateral, including flyers, social media graphics, Eventbrite headers, and custom tickets. Each piece was designed to be streamlined and minimal, ensuring it stayed true to her style while remaining professional, consistent, and immediately recognizable.
