Designing a toy catalog for Walmart that appeals to a broad audience—including children, parents, and grandparents—presents a unique challenge. The design needed to strike a balance between fun and professionalism, ensuring ease of use and readability for all age groups while also effectively showcasing products as ideal holiday gifts.
I developed a clean and straightforward design that prioritizes usability and clarity, making it easy for readers of all ages to navigate. The layout uses legible typography and generous spacing to ensure comfortable reading. To reinforce the seasonal theme, I incorporated blue tones and subtle winter elements, creating a festive atmosphere while maintaining a professional appearance. This approach enhances the catalog's readability and visual appeal, positioning the products as perfect Christmas gifts and helping the brand connect with diverse customers during the holiday season.
Tools Used: Adobe InDesign, Adobe Photoshop
